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Use Notion as a Headless CMS with Next.js

|Fumi Nozawa

Introduction

Notion has evolved from a simple note-taking app to a powerful content management system that can serve as a headless CMS for modern web applications. 3 In this guide, we'll explore how to build a complete blog system using Notion as the content backend and Next.js as the frontend framework.

Why Choose Notion as a Headless CMS?

Benefits:

  • Familiar Interface : Content creators can use Notion's intuitive editor
  • Rich Content Support : Native support for images, code blocks, callouts, and more
  • Real-time Collaboration : Multiple team members can edit content simultaneously
  • Cost-Effective : Free for personal use, affordable for teams
  • API-First : Official Notion API provides programmatic access to content

Challenges to Consider:

  • Image URL Expiration : 1 Notion image URLs change regularly, requiring workarounds
  • API Rate Limits : Need to implement caching strategies for production use
  • Build Performance : Large content volumes can slow down static generation

Technical Implementation

1. Setting Up Notion Integration

First, create a Notion integration and database:

2. Notion Client Setup

Our implementation uses the official Notion client:

3. Content Fetching Logic

We implemented two main functions:

Fetching All Blog Posts:

Fetching Individual Posts:

4. API Routes Implementation

Next.js 15 introduced async params, requiring updated type definitions:

5. Frontend Components

Our blog implementation includes:

Blog Listing Page:

  • Responsive grid layout
  • Loading states with consistent branding
  • Error handling
  • Navigation breadcrumbs
    Individual Blog Post Page:
  • Rich content rendering for various Notion block types
  • Image optimization and responsive sizing
  • Syntax highlighting for code blocks
  • Proper typography and spacing

6. Content Rendering

We built a comprehensive block renderer that handles:

Production Considerations

Performance Optimization

  • Static Generation : Use Next.js SSG for better performance 2
  • Incremental Static Regeneration : Update content without full rebuilds
  • Image Optimization : Implement proper image handling strategies

Deployment Fixes

We resolved several TypeScript compilation issues:

  • Updated API route params typing for Next.js 15
  • Fixed missing type imports for Notion client
  • Ensured proper type safety throughout the application

Best Practices

  1. Environment Variables : Secure API keys and configuration
  2. Error Handling : Graceful fallbacks for API failures
  3. Loading States : Consistent user experience during data fetching
  4. Type Safety : Comprehensive TypeScript implementation
  5. SEO Optimization : Proper meta tags and structured data

Alternative Solutions

For production applications, consider these approaches to address Notion's limitations:

  1. External Image Storage : 1 Use services like Supabase or Cloudinary for image hosting
  2. Database Caching : Store processed content in external databases
  3. Build-time Processing : Convert Notion content to static files during build

Conclusion

Using Notion as a headless CMS provides an excellent developer and content creator experience for personal blogs and small to medium-sized projects. While there are challenges around image handling and API limitations, the benefits of familiar editing interface and rich content support make it a compelling choice.

Our implementation demonstrates a complete solution that handles:

  • ✅ Content fetching and caching
  • ✅ Rich content rendering
  • ✅ Responsive design
  • ✅ Type safety
  • ✅ Production deployment
    The combination of Notion's powerful editing capabilities with Next.js's performance optimizations creates a modern, maintainable blog platform that scales with your content needs.
Fumi Nozawa

Fumi Nozawa

Digital Marketer & Strategist

Following a career with global brands like Paul Smith and Boucheron, Fumi now supports international companies with digital strategy and market expansion. By combining marketing expertise with a deep understanding of technology, he builds solutions that drive tangible brand growth.

Japan Market EntryGlobal ExpansionWeb DevelopmentDigital ExperienceBrand StrategyPaid Media